ABOUT US

FinanceIsland Inc was founded in Portland, OR, USA in early 2000. The company was born out of the need for advanced but easy-to-use financial analysis tools that identify risk and opportunities in business decisions. The founders combined their finance, statistics, and programming expertise to introduce advanced finance and statistics concepts to every business.

When we started nobody had heard of software-as-a-service, the term Rich Internet Applications may have been associated with Internet start-ups getting quickly rich from "eyeballs", and the Web was just the Web. Our approach to provide intuitive online applications was limited by the web technology available then. Because of that and also due to other professional and personal reasons FinanceIsland was brought to a halt two years later.

Now FinanceIsland is back. With the current technologies we can now build the rich internet applications we have envisioned, allowing for an intuitive user interface and features and functionality of traditional desktop applications. And we are working now with a new business model, building on the additional experience in finance, marketing, and business development we have gained since then.

FinanceIsland is focusing on finance, not accounting applications. Backward-looking accounting tools - such as bookkeeping, auditing, or taxation - are available as packaged software applications or online from many vendors. Forward-looking finance tools on the other hand - used for example for investment analysis, resource allocation, or pricing - are usually created from scratch for each analysis individually. This leads to lack of standardization around corporate finance principles. And the quality of financial analyses varies based on the know-how and experience of the person performing the analysis.

During our controller and other finance positions we have come across many news and networking resources addressing finance topics but most of them are focused on large corporations. And as a small business ourselves, we have seen many online places addressing entrepreneurs and small to medium businesses but with only very limited insight on finance issues.

FinanceIsland is addressing the limitations and shortcomings mentioned above. Here, businesses can count on high quality financial analyses that are grounded in corporate finance concepts. Our tools help decision makers to make capital investment, resource allocation, pricing, and inventory decisions with more certainty. And we offer one-stop location for finance know-how relevant to small and medium businesses.

For more information about FinanceIsland, please contact us.